Established by brothers David & Richard Darling and their father Jim in October 1986 after a year of writing games for Mastertronic. Prior to that, the Darling brothers had written VIC-20 games as Galactic Software while at school.
Code Masters published on the ''pile 'em high, sell 'em cheap'' principle in their formative years, aiming to sell lots of titles, all at budget impulse buy prices. An extraordinary high profile PR campaign in 1988/89 by West End consultants Lynne Franks shone the spotlight on the Darling brothers nationally in both TV and print media, making them one of the very few programming ''celebrities'' at the time.
Code Masters' first published title was BMX SIMULATOR (all formats) and, as of March 1990, it was still their best ever seller.
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EDOS [Software on Demand]
Electronic Distribution Of Software (EDOS) [Software on Demand]
Year of death
Software on Demand Ltd, Unit 1, Rosevale Business Park, Newcastle-Under-Lyme, Staffordshire ST5 7QT, United Kingdom [last known address]
EDOS was a form of legal electronic software distribution introduced in the UK in 1991. The basic premise was to enable games retailers to reap greater profits by stocking a wider range of games without taking up precious shelf space.
Original master copies of games were supplied to retailers on encrypted CDs, and copied to blank disks or tapes on demand for buyers (like PD) using a custom 386SX PC in-store. Games were available for a wide range of 8- and 16-bit formats [Amiga, Atari ST, PC, Amstrad CPC (tape/disk), Spectrum (tape), C64/128 (tape/disk), MSX], and supplied to customers on generic media in multi-format labelled game boxes.
EDOS closed down its operation in mid-1994 after major UK computer chain retailer John Menzies withdrew its support and the number of independent stores involved had significantly dropped.